About Gray Steel

We build sales with steel

Our specialisation lies in building solid steel frames and shelves for optimal sales performance. Our steel frames give your product(s) an extra look of quality. They give your customers that extra push. Gray Steel presentations make all the difference and will boost conversions of all kinds of apparel and accessories.

Custom built in Holland

Our many years of experience in the retail sector have led directly to the unique designs of our frames and shelving systems. All of which are custom built in the Netherlands using the very best materials.

Don't be gentle, we offer rentals

We’re very clear on one particular thing: that our retail solutions are worth their weight in gold. However, it can be a costly investment if you’re planning to refurnish a larger (part of your) store(s). We understand! For that reason, we also offer the possibility to rent our presentation frames for a short or longer period of time.

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Tailored shop-in-shop

No two stores are the same, and that's why we offer tailored solutions to meet the specific needs of your retail space. Our team works closely with you to design and implement steel frame and shelving systems that perfectly align with your brand and store layout. Whether you need a sleek, minimalist display or a robust, industrial setup, we ensure that every detail is customized to enhance your product presentation and maximize sales.